Berlin Fashion Week 2009

Shortly before leaving the office

The Mercedes Benz Fashion Week was a great success for us.  Belonging to the red-carpet party on January 29th were Patrick, Yannis, Matti, Nadja, Thomas, Paul, and Bert.  After  putting on our scarves and jackets, we departed to Bebel Platz, in the heart of Berlin, arriving punctually at 14:00 for the start of the show.

Despite our punctuality, we had to wait outside in the cold January air for a half an hour with the rest of the invited guests. However the time went by quickly, and before we knew it, the entrance doors swung open, and there we were: in the world of designers and models. All over were numerous photographers and camera teams hectically running around the large event tent.

The Catwalk

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Shortly before the start of the show, we saw several stars and prominent people giving interviews to the media.  We also crossed paths with the models from the German television program ‘Top Models‘, who were being chased by a group of approximately 20 photographers.  We cleared away from the media frenzy and got ourselves some glasses of complimentary champagne.

At 15:00 commenced the fashion show of our partner LAC ET MEL. We sat ourselves near the catwalk and waited for the show to begin.  Loud, pulsating music began to play, and then came the models wearing the new designs, strutting their stuff on the catwalk.  The flashes from the cameras gave the event an appearance similar to a lightning storm.

The spectacle lasted for approximately 30 minutes.  After the show we went back to the lounge and got more champagne and discussed what we had seen.  It was the first fashion show that all of us had been to!

The lounge area was filled with white leather couches and low tables, which lead to a great deal of socialising amongst the guests.

One of the models from Lac Et Mel

LAC ET MEL invited us to an exclusive dinner at the Ellington Hotel, where we continued our evening together with the models of LAC ET MEL and models from the German television program ‘Top Models’.

As a special gift for the guests, we designed and produced a special ‘Fashion Week Perfume‘ which was enthusiastically received and praised.  Our night was a success! We are already looking forward to the  Berlin Fashion Week 2010!

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